Privacy Policy | Pink Arrows Boutique

At Pink Arrows Boutique, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you shop online or visit our store in Benicia, California. We are committed to keeping your data secure and being transparent about how it’s handled.

Privacy Policy

Effective Date: February 19, 2026

Pink Arrows Boutique (“Pink Arrows,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit or make a purchase from www.pinkarrows.com (the “Site”).

By using our Site, you agree to the practices described below.

1. Information We Collect

When you interact with our website, we may collect the following types of information:

Personal Information You Provide

When you make a purchase, create an account, sign up for email or SMS updates, or contact us, we may collect:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details

  • Order history

  • Any information you provide in customer service communications

Automatically Collected Information

When you browse our Site, we automatically collect certain technical information, including:

  • IP address

  • Browser type and version

  • Device information

  • Pages viewed

  • Time spent on pages

  • Referring websites

  • Shopping behavior and cart activity

This data helps us improve your shopping experience and better understand how customers use our Site.

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Provide customer support

  • Communicate order confirmations and shipping updates

  • Send marketing emails or SMS (with your consent)

  • Improve our website functionality and user experience

  • Prevent fraud and maintain security

  • Comply with legal obligations

We do not sell your personal information.

3. Email & SMS Marketing

If you opt in to receive marketing communications, we may send you:

  • New arrival updates

  • Event announcements

  • Exclusive promotions

  • Styling tips and boutique news

You may unsubscribe from emails at any time by clicking the “unsubscribe” link in our emails.

You may opt out of SMS messages by replying STOP to any message.

Text messaging originator opt-in data and consent will not be shared with third parties.

4. Consent

By providing personal information to complete a transaction, place an order, arrange delivery, verify payment, or process a return, you consent to our collection and use of your information for that purpose.

If we request information for marketing or other secondary purposes, we will obtain your explicit consent or provide a clear option to decline.

You may withdraw consent at any time by contacting us at:

customerservice@pinkarrows.com

or by mail at:

Pink Arrows Boutique
372 1st St
Benicia, CA 94510

5. Shopify & Payment Processing

Pink Arrows Boutique is hosted on Shopify Inc., which provides the secure e-commerce platform that enables us to sell our products and services.

Your data is stored through Shopify’s secure servers and protected by industry-standard safeguards, including firewall protection.

If you complete your purchase using a direct payment gateway, your payment information is encrypted and processed in accordance with PCI-DSS (Payment Card Industry Data Security Standard) requirements. Pink Arrows Boutique does not store full credit card information on our own servers.

For more information, you may review Shopify’s Terms of Service and Privacy Policy.

6. Third-Party Services

We partner with trusted third-party service providers to operate our business. These may include:

  • Payment processors

  • Shipping carriers

  • Email marketing platforms

  • SMS messaging providers

  • Analytics providers such as Google Analytics

These providers only collect and use your information as necessary to perform services on our behalf.

Please note that once you leave our Site or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy.

7. Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to:

  • Maintain your shopping cart

  • Enable checkout functionality

  • Personalize your experience

  • Analyze traffic and shopping behavior

  • Improve site performance

You can disable cookies through your browser settings. However, some website features may not function properly without cookies.

8. Abandoned Cart Messaging

We use cookies and tracking technologies to identify when items are added to your shopping cart but not purchased.

If you have opted into SMS or email communications, we may send reminders regarding your cart.

You may opt out at any time.

9. Data Security

We implement reasonable safeguards and industry best practices to protect your personal information against loss, misuse, unauthorized access, disclosure, alteration, or destruction.

All transactions are encrypted using Secure Socket Layer (SSL) technology.

While we take data protection seriously, no method of transmission over the Internet is 100% secure.

10. Age of Consent

By using this Site, you confirm that you are at least the age of majority in your state or province of residence, or that you have provided consent for any minor dependents to use this Site.

11. Your Rights

Depending on your location, you may have the right to:

  • Access personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your information

  • Withdraw consent for marketing communications

To exercise these rights, contact us at customerservice@pinkarrows.com.

12. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes take effect immediately upon posting to our website.

If Pink Arrows Boutique is acquired or merged with another entity, your information may be transferred to the new owners to continue serving you.

13. Contact Information

If you have questions about this Privacy Policy or how your data is handled, please contact:

Pink Arrows Boutique
372 1st St
Benicia, CA 94510
customerservice@pinkarrows.com